Enhance Your Digital Marketing Skills with Digital Guru Kapil Heera

Enhance Your Digital Marketing Skills with Digital Guru Kapil Heera
Enhance Your Digital Marketing Skills with Digital Guru Kapil Heera

Kapil explains what all the fuss in Digital Marketing is about.

Imagine you’re the owner of a book shop in the 1980s. You do reasonably well based on your expenses. Everything works fine. One day, Barnes and Noble opens a store opposite to yours. Now they are a much bigger brand in the book retail business, especially in the 1980s. Not only do they have a bigger store than your own, they also have greater name recognition.

How Does Digital Marketing Work for Students and Brands?

On the outside, digital marketing is simple. One just has to post something on Instagram and Twitter and call it a day. In reality, things are more complex. Digital marketing is not just about posting stuff on social media. It’s an attempt to systematically grow the presence of a brand on digital channels and reach the target audience.

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