The Doe Creating a Space for Civil Discourse and Meaningful Conversations
The Doe is a digital publication encourages readers to engage with new ideas and with each other differently.
In the highly opinionated atmosphere on today’s online platforms, there is hardly any space for civil discourse. As a result, many meaningful perspectives are left out of conversations, and critical opinions are thrown out. In the darkness of confirmation bias, one brand looks to create a balanced conversation around themes that deserve more thought. The brand is a publication that calls itself The Doe, and it’s one that is challenging the status quo in a way we have never seen before.
The Doe is a digital publication, named after the multi-use names Jane and John Doe used to identify anonymous persons, that encourages readers to engage with new ideas and with each other differently. The site emphasizes civil discourse, allowing everyone to speak their minds without rancor. Every month, the site releases narratives from anonymous sources that challenge the socially accepted givens and looks to expose their readers to a broader spectrum of beliefs and worldviews.
At the core of The Doe is innovation. And it’s not just the topics on the website that are different. Even the business model goes against the norm. Where most publications and news channels would thrive on paid advertising, The Doe rejects the thought of advertising on their site. Instead, the publication looks to two other faucets of income to ensure the operation’s longevity.