In the times of coronavirus, business ventures are taking shape with the much-needed thought of reinventing approach toward quality and presentation. Tarun Raj Arora, Founder and CEO Of Falooda Express launched the brand to promote Indian street sweet delicacies.
Thinking about Indian street food is a strict no-no during the current coronavirus times. Yet there is craving to have them among us all. Therefore, when Tarun Raj Arora’s children were asking him about buying ice creams and kulfis from the local street vendor they often visit earlier, it gushed a thought that led to his idea of opening a cart model for Indian street sweets like falooda, kulfi, and shakes. Tarun Raj recalled, “I was thinking something on the lines of Indian street food, but the lockdown gave me a definite direction…thanks to my kids. It allowed me to think of the model I was really looking for to promote that could uplift ambitions of many to become an entrepreneur in their own rights.”
Falooda Express offers unique falooda recipes with several flavors. Offering variety with the freshness of cow milk, faloodas are available in classic flavors and kulfis in classic and natural flavors. Before getting in this far, Tarun Raj studied the market extensively before picking up options he could go for. He then identified what could be the business model as well. He said, “High rental has always been one of the big roadblocks to an entrepreneur’s ambitions.